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Diane Publishing Books
Business to Business Marketing: Creating a Community of Customers
Victor L. Hunter (au); David Tietyen (au). Provides a model for doing business in the new customer-focused environment & practical guidance for implementing profitable, customer-driven marketing program. Helps you to: identify & measure the key econ. of customer retention; develop an integrated approach to maximizing the value of every customer contact; assess customer needs & match them with your org. core compet.; evaluate & coordinate the elements of your communications prog.; create a customer community center that builds on a set of shared values & needs; retain & cultivate your best customers; acquire new business & new customers more cost effectively; & link internal & external communities in a profitable chain of business relationships. Illus.
Family Herbal Cookbook: A Guide to the Ancient Chinese Philosophy of Food & Health
Sexual Harassment: Women Speakout
Competing for Employees: Proven Marketing Strategies for Hiring & Keeping Exceptional People
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