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Diane Publishing Books
Persona Principle: How to Succeed in Business with Image-Marketing
Derek Lee Armstrong & Kam Wai Yu. Image is a tool that guarantees success -- but only if you know how to use it. This book will teach you powerful image-marketing secrets of the world’s leading enterprises. You’ll learn to create an effective plan to reach your business, sales, marketing, & personal goals -- all on image alone. With numerous business anecdotes, sidebars, & case studies on companies, this book illustrates how to: become successful without capital; overcome the 2 biggest obstacles to success -- invisibility & incredibility; employ the 8 Persona Factors; rate your Persona assets & liabilities; build a Persona Plan -- a step-by-step marketing plan for success; & much more.
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