Join our mailing list!

Official PayPal Seal

(Your shopping cart is empty)

  Home > Diane Publishing Books >

Economist Intelligence Unit Guide to Building a Global Image
Economist Intelligence Unit Guide to Building a Global Image
Our Price: $40.00
Year: 1993
Pages: 184
Binding Hardcover
ISBN 70093504

Product Code: 788157108

Andrea Mackiewicz (au). Shows how to position & advance your company’s image worldwide, based on information from global strategists such as Apple Computer, Reebok, & Sony. Fascinating case studies & executive interviews illuminate every facet of the process. Gives advice on how to choose product names, select an effective board of directors, develop a unified global image, revamp a stale identity, handle acquisitions & crises, make the most of philanthropy, & deal with boycotts & environmental demands. “This is the only guide you need to develop a truly global image -- one that transcends national boundaries & commands respect (& sales ) worldwide.”

Share your knowledge of this product with other customers... Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
 About Us
 Become an Affiliate
 Privacy Policy
 Send Us Feedback
Company Info | Advertising | Product Index | Category Index | Help | Terms of Use
Copyright � 2004 Diane Publishing Company. All Rights Reserved.
Built with Volusion