There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle & the Quest for the Digital Future

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Our Price: $25.00

Year: 2003
Pages: 306
Binding Hardcover
ISBN 1400049636

Product Code: 756794250

Description

Kara Swisher (au); Lisa Dickey (au). If you’re wondering what happened after “a co. without assets acquired a co. without a clue,” it’s time to crack open this book about the doomed merger of America Online (AOL) & Time Warner. Swisher discovers how the deal of the century became the messiest merger in history. She delivers a keen analysis of this debacle that is a must-read if you want to understand what it means for the digital future. This is the first detailed exam. of the merger’s aftermath, & it also looks forward to what is coming next. Searches for clues about where the merger went wrong & who is to blame. Seeks to answer the key question: Will the demise of the this merger be the final & inevitable chapter of the dot-com debacle or will it herald a new paradigm altogether?

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