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Diane Publishing Books
Total Market Domination: 10 Steps for Supercharging Your Sales & Marketing
Doug Dayton (au). Gives you a powerful step-by-step technique for rating & evaluating your sales & marketing programs & can help you develop a clear, focused strategy that will help you dramatically increase your market share. Shows you how to master 10 key marketing issues: Do you understand the key factors that drive your customers’ purchasing decisions? Is your marketing “story” clear, concise, & compelling? Have you allocated your company’s resources to support your objectives? Does your marketing plan provide the leverage you need for your selling efforts? Can your plan identify prospective customers? How effective are your programs for qualifying those prospects? & much more. Easy-to-use worksheets. Charts & tables.
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American Short Story, 1945-1980: A Critical History
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