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Diane Publishing Books
Origin of Brands: Discover the Natural Laws of Product Innovation & Business Survival
Al Ries (au); Laura Ries (au). Takes Darwinís revolutionary idea of evolution & applies it to the branding process. What results is a new & effective strategy for creating innovative products, building a successful brand, &, in turn, achieving bus. success. Explains how changing conditions in the marketplace create opportunities to build new brands. But these opportunities cannot be found where most people & most coís. look -- in the convergence of existing categories like TV & the computer, the cellphone & the Internet. Instead, opportunity lies in the opposite direction -- in divergence. By following Darwinís deduction that new species arise from divergence of an existing species, they outline an effective strategy for creating & taking to market an effective brand. Numerous case studies.
Creole Flavors: Recipes for Marinades, Rubs, Sauces, & Spices
Sherlock Holmes Victorian Cookbook: Favourite Recipes of the Great Detective & Dr. Watson
Secret Agenda: One Manís Fight Against High-Tech Terrorists & Their Biological & Nuclear Weapons of Mass Destruction
Dress Codes: Meanings & Messages in American Culture
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