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Diane Publishing Books
Marshall Fields: The Evolution of an American Business Dynasty
Axel Madsen (au). Unlike his robber-baron contemporaries, Marshall Field was the enlightened prince of the Gilded Age. He built his dep’t. store empire on a solid foundation of quality, customer service, & a reputation for honesty & good character. His attempts to secure the family & his fortune were less successful. Madsen follows this industrious farm boy’s career as he learns how to make millions by knowing what women want. He reveals the tactics & innovations that enabled Field to keep his business growing while many around him succumbed to the ravages of the Chicago fire, bank panics, & constant, fierce competition. But Field’s success came at a high price among his family members & descendants. A multigenerational saga of money, madness, & mystery. Illus.
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