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Diane Publishing Books
American Billboard: 100 Years
James Howard Fraser (au). The bold, framed, & freestanding billboard is an Amer. invention. Its scale fits the Amer. landscape & conveys its ad. message directly. The billboard’s size & style of presentation throughout most of the 20th cent. have been directed mainly to car, bus, & train passengers. Its smaller urban counterpart, affixed to the sides of buildings or integrated into the walls of bus shelters, often contain the same images adjusted in scale to fit the pedestrian. But regardless of its size, the billboard is intended to do one thing -- sell. This illustrated account celebrates this medium in Amer. by highlighting entrepreneurs, artists, & co’s. that developed its potential. It provides a historical sketch of the last 100 years of the Amer. life of this medium. Color photos.
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