Interactive Marketplace: Business-to-Business Strategies for Delivering Just-in-Time, Mass-Customized Products

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Our Price: $25.00

Year: 2001
Pages: 240
Binding Hardcover
ISBN 71363432

Product Code: 756757630

Description

Keith T. Brown (au). Arms business professionals with the resources to create & customize viable, economical, competitive business models guaranteed to take them beyond the click-&-buy shopping cart plans. The innovation lies in the principle of interactivity & mass customization between business-to-consumer systems linked to integrated bus.-to-bus. backbones. You can now empower customers to design & customize the products they buy as they shop. You will learn how to create a business model capable of reaching from the manufacturer through the supply chain, to the contractor & point-of-sale -- while delivering interactive capability to the consumer on a user-friendly technology platform.

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