Global Literacies: Lessons on Business Leadership & National Cultures

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Our Price: $27.00

Year: 2000
Pages: 409
Binding Hardcover
ISBN 68485902

Product Code: 756754070

Description

Robert Rosen (au). This is the first model of international bus. success based on a wide-ranging landmark study of global leaders & their world-class companies. Documents the exclusive results of a worldwide survey of over 1,000 senior exec’s. & in-depth interviews with CEOs of 78 co., representing 3.5 million employees in more than 200 countries, & with more than $725 billion in annual sales. You’ll learn the new literacies of bus., & which are the most globally active, financially successful co. -- & countries -- in the world, understand how they got there, & apply those learnings to your own org. You’ll also develop ways to see global challenges & opportunities. Includes profiles of 30 countries, & survey data from 18 national cultures.

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