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Diane Publishing Books
Guerrilla Persuasion: Mastering the Art of Effective & Winning Business Presentation
Don Pfarrer (au); Jay Conrad Levinson (in). We are all persuaders by nature & by need. What does it take to be an exceptional persuader? To realize your full potential as a persuader you need to understand The Big Five -- character, power, goals, argument, & pushback: the essential principles of guerrilla persuasion. Whether you’re preparing & delivering a formal presentation, speaking up at a meeting, or talking one-on-one in the office, street, or parking lot, employing these key concepts will help you think & speak creatively with each new business challenge. The author is a public speaking & presentation coach who has taught at the Harvard Business School & in the management program at Radcliffe Seminars.
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