Join our mailing list!

Official PayPal Seal

(Your shopping cart is empty)

  Home > Diane Publishing Books >

Credit Cards: Marketing to College Students Appears to Have Declined
Credit Cards: Marketing to College Students Appears to Have Declined
Our Price: $20.00
By Alicia Puente Cackley (au)
Year: 2014
Pages: 42
Binding Paperback
ISBN 978-1-4578-5367-8

Product Code: 1457853671

Institutions of higher education, alumni groups, and other affiliated organizations may enter into agreements with credit card issuers for college affinity cards, in which issuers use the institution's name or logo in exchange for payments. Separately, some credit card issuers offer college student credit cards, which are expressly targeted to students. Partly in response to concerns about card issuer practices and rising student credit card debt, Congress passed the Credit Card Accountability Responsibility and Disclosure Act of 2009. The act includes consumer protections and requires disclosures specifically for consumers under the age of 21, including limits to on-campus credit card marketing and requirements for public disclosure of affinity card agreements. This report examines (1) trends associated with and characteristics of college affinity card agreements; (2) the extent of marketing for college affinity cards and college student credit cards; and (3) what is known about the effect of use of these cards on student credit card debt. Tables and figures. This is a print on demand report.

Share your knowledge of this product with other customers... Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
 About Us
 Become an Affiliate
 Privacy Policy
 Send Us Feedback
Company Info | Advertising | Product Index | Category Index | Help | Terms of Use
Copyright � 2004 Diane Publishing Company. All Rights Reserved.
Built with Volusion