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Investing in Our Nationís Youth: National Youth Anti-Drug Media Campaign: Phase II (Final Report)
Investing in Our Nation’s Youth: National Youth Anti-Drug Media Campaign: Phase II (Final Report)
Our Price: $30.00
Year: 1999
Pages: 150
Binding Paperback

Product Code: 0788188496

Barry R. McCaffrey (ed). Presents findings regarding the effectiveness of the second phase of the National Youth Anti-Drug Media Campaign. Each phase of the campaign is being evaluated to assess the success of this initiative in achieving its goals. The overarching mission is to educate & enable Americaís youth to reject illegal drugs. Sections: the media campaign design & evaluation; methodology; national survey results; discussion of national survey results; lessons learned; Phase II intervention by market; youth, teen, & parent questionnaires; weighting procedures; & survey findings on youth, teen, & parent awareness questions by race/ethnicity. Illustrated.

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