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Diane Publishing Books
International Marketing Resource Guide
William A. Delphos. Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products & services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, & by selected countries (Australia, Canada, France, Germany, Japan, Mexico & the U.K.); market information sources; reaching the customer; pricing, accounting & legal considerations; sales transactions; & more.
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