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Diane Publishing Books
Community How to Guide on Media Relations: Underage Drinking Prevention Project
Pam Beer & Trina Leonard. Describes the basic principles of media relations that can help org. develop an effective media strategy. The necessary tools, incl. news advisory, news release, letters to the editor, & “op-ed” articles, are described & samples provided. Describes the techniques for a successful interview & suggestions on how org. can conduct an effective news conf. There are also examples of how other underage drinking prevention org. have effectively used the media to communicate their message. Suggests coalitions & org. develop a plan to deal with incidents that end in tragedy when they occur in their communities, & to inform the public about how tragedies can be prevented in the future.
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