Join our mailing list!
(Your shopping cart is empty)
Diane Publishing Books
What’s Your Poison?: Addictive Advertising of the ‘40s-’60s
Kirven Blount (au)
During the prosperous 1940s-1960s, alcohol advertisers stopped pushing their product as a “miracle” elixir & began highlighting the social benefits that were to be gained. And as the dangerous effects of tobacco & nicotine became apparent, companies emphasized “healthy” innovations like better filters & “light” products. Here reproduced in full-color, the message delivered in these ads is clear even today: Smoking will make you distinguished, smart, & attractive; drinking the right brand of liquor will impress neighbors, clients, & help you relax after a long day. Using all the tools & techniques of advertising, these companies employed humor, sex appeal, celebrity worship, & testimonials to cultivate brand loyalty. Full-color illustrations.
Who’s in Control? Polar Politics & the Sensible Center
Small Sects in America (rev. ed.)
Woman’s Guide to Making Therapy Work
Embracing Defeat: Japan in the Wake of World War II
Sale Price: $15.00
Reading from the Heart: Women, Literature & the Search for True Love
Share your knowledge of this product with other customers...
Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
Become an Affiliate
Send Us Feedback
Copyright ï¿½ 2004 Diane Publishing Company. All Rights Reserved.