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Diane Publishing Books
What’s Your Poison?: Addictive Advertising of the ‘40s-’60s
Kirven Blount (au)
During the prosperous 1940s-1960s, alcohol advertisers stopped pushing their product as a “miracle” elixir & began highlighting the social benefits that were to be gained. And as the dangerous effects of tobacco & nicotine became apparent, companies emphasized “healthy” innovations like better filters & “light” products. Here reproduced in full-color, the message delivered in these ads is clear even today: Smoking will make you distinguished, smart, & attractive; drinking the right brand of liquor will impress neighbors, clients, & help you relax after a long day. Using all the tools & techniques of advertising, these companies employed humor, sex appeal, celebrity worship, & testimonials to cultivate brand loyalty. Full-color illustrations.
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