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Diane Publishing Books
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Bryan Eisenberg (au); Jeffrey Eisenberg (au); Lisa T. Davis (au)
Introduces Persuasion Architecture (PA) as the synthetic model that provides bus. with a proven context for rethinking customers & retooling marketers in a rewired market. You will learn: why many marketers are unprepared for todayís increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory; How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, & customer relations; How PA allows bus. to create powerful, multi-channel persuasive systems that anticipate customer needs; & How PA allows bus. to measure & optimize the return on investment for every discreet piece of that persuasive system. Includes 80-minute video seminar CD.
My Father, My Self: Understanding Dadís Influence on Your Life
War of the Rebellion: Official Records of the Union & Confederate Armies: Series I, Volume I
Applique: The Ann Boyce Way
Wordsworth Dictionary of the American West
Essential Tibetan Buddhism
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