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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Introduces Persuasion Architecture (PA) as the syn

Our Price: $20.00
By Bryan Eisenberg (au); Jeffrey Eisenberg (au); Lisa T. Davis (au)
Year: 2006
Pages: 225
Binding Hardcover
ISBN 785218971

Product Code: 1422391787

Introduces Persuasion Architecture (PA) as the synthetic model that provides bus. with a proven context for rethinking customers & retooling marketers in a rewired market. You will learn: why many marketers are unprepared for today’s increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory; How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, & customer relations; How PA allows bus. to create powerful, multi-channel persuasive systems that anticipate customer needs; & How PA allows bus. to measure & optimize the return on investment for every discreet piece of that persuasive system. Includes 80-minute video seminar CD.

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