Join our mailing list!
(Your shopping cart is empty)
Diane Publishing Books
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Bryan Eisenberg (au); Jeffrey Eisenberg (au); Lisa T. Davis (au)
Introduces Persuasion Architecture (PA) as the synthetic model that provides bus. with a proven context for rethinking customers & retooling marketers in a rewired market. You will learn: why many marketers are unprepared for today’s increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory; How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, & customer relations; How PA allows bus. to create powerful, multi-channel persuasive systems that anticipate customer needs; & How PA allows bus. to measure & optimize the return on investment for every discreet piece of that persuasive system. Includes 80-minute video seminar CD.
Language Imperative: How Learning Languages Can Enrich Your Life & Expand Your Mind
We the People: Voices & Images of the New Nation
Small Sects in America (rev. ed.)
Censored Hollywood: Sex, Sin, & Violence on Screen
Peter Pan: The Original Tale of Neverland
Sale Price: $13.00
Share your knowledge of this product with other customers...
Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
Become an Affiliate
Send Us Feedback
Copyright ï¿½ 2004 Diane Publishing Company. All Rights Reserved.