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Diane Publishing Books
Soul of the New Consumer: The Attitudes, Behaviors, and Preferences of E-customers
Laurie Windham (au); Ken Orton (au)
Presents in-depth analyses of new customer behavior & reveals how profoundly the Internet has transformed customers’ demands. The authors advise bus. on how to create successful online customer relationships & predict what will be required to capture the next wave of new consumer opportunities. This book addresses: Targeting emerging e-customer segments; Building & sustaining customer loyalty; Developing sales & dist. channels; Acquiring new customers; Respecting consumers’ privacy; Breaking through to new online markets; & Understanding consumer versus bus. markets. “This book will empower exec., managers, & decision makers with a deeper understanding of today’s & tomorrow’s requirements for e-commerce success.” Ill.
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