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  Home > Diane Publishing Books >

Passionate and Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!
Offers a new approach to help you build strong rel

Our Price: $28.00
By Lior Arussy (au)
Year: 2005
Pages: 204
Binding Hardcover
ISBN 0-471-71392-9

Product Code: 1422360601

Offers a new approach to help you build strong relationships that have customers returning again & again -- for years to come! Brimming with exercises that you can apply to your own business as well as case studies on cos. who have built strong customer relationships, incl. Virgin Atlantic Airways, GE, Aveda, Paychex, & Disney. Covers these topics: Who are we: customer pleasers or efficiency crunchers?; What is the role of the customer in our existence?; What defines our total experience?; What customers do we neglect?; What kind of relationships do we seek?; How do we change ourselves to avoid the silo-based customer trap?; Post-sales dialogue & feedback; & What do our measurements say about us? Illustrations.

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