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Diane Publishing Books
Making Health Communication Programs Work
Elaine Bratic Arkin (au); Lynne Doner (au); Christine Theisen (ed)
A revision of “Making Health Communication Programs Work,” printed in 1989, which the Nat. Cancer Inst. (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, ongoing evaluation of their communication programs has affirmed the value of using specific communication strategies to promote health & prevent disease. Research & practice continue to expand their understanding of the principles, theories, & techniques that provide a sound foundation for successful health communication programs. This revision updates communication planning guidelines to account for the advances in knowledge & technology that have occurred during the past decade. Illus.
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