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Diane Publishing Books
Knowledge@Wharton: On Building Corporate Value
Mukul Pandya (au); Harbir Singh (au); Robert E. Mittelstaedt (au); Eric Clemons (au)
Regardless of the e-commerce initiatives your business has undertaken, it should be clear that you’ve barely scratched the surface. This book reveals what the Internet can truly do for your business, then shows you how today’s most innovative firms are doing it. Explains how you can integrate the Internet into every aspect of your business. Reveals techniques for: Using Internet tools to create & manage enduring brands; Understanding & managing risks created by the Internet; & Pursuing strategic alliances to support your company’s goals. Shows you how to use Internet tools & concepts to generate competitive benefit & value by locating customers, learning what they want, & providing it in the most efficient ways possible.
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