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Jihadist Terrorist Use of Strategic Communication Management Techniques
Carsten Bockstette (au)
Since the symmetrical-global East-West conflict was decided in favor of the West, numerous asymmetrical conflicts have erupted around the globe in the aftermath. Jihadist terrorism has spread beyond the borders of the regions in which it had its origin and has reached a global dimension. To offset this threat requires knowledge of what motivates, feeds and sanctions jihadist terrorists and their followers. Research and analysis of the root causes and underlying conditions, motivators and enablers of terrorism including the agitation propaganda of jihadist terrorists are vital to shaping appropriate countermeasures to the threat from Islamic terrorism. Research gaps exist concerning the media effects of terrorism and its interaction therewith. In particular, the utilization of the Internet by terrorists needs further research. One way to begin this investigation, the approach this paper takes, is to look at the jihadist use of strategic communication management techniques according to the elements that are used to generate a strategic communication management plan.The theoretical jihadist terrorist communication plan described in this paper shows that the jihadist terrorist know how to apply strategic communication management techniques. The mass media and especially the Internet have become the key enablers and the main strategic communication assets for terrorists and have ensured them a favorable communication asymmetry. With these assets, terrorists are able to compensate for a significant part of their asymmetry in military might. To successfully employ a strategic counter communication plan, it has to be imbedded in a comprehensive approach of coercive military and law enforcement measures and conciliatory political, diplomatic and socio-economic measures. Illus.
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