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  Home > Diane Publishing Books >

Hope in a Jar: The Making of America’s Beauty Culture
Here is the first social history of America’s beau

 
Our Price: $16.00
By Kathy Peiss (au)
Year: 1998
Pages: 334
Binding Paperback
ISBN 0-8060-5551-7

Product Code: 1422359972

Description
 
Here is the first social history of America’s beauty culture, from the buttermilk & rice powder recommended by Victorian recipe books to the mass-produced products of our contemporary consumer age. Shows how women, far from being pawns & victims, used makeup to declare their freedom, identity, & sexual allure as they flocked to enter public life. Highlights the leading role of white & black women -- Helena Rubinstein & Annie Turnbo Malone, Elizabeth Arden & Madame C.J. Walker -- in shaping an industry that relied less on advertising than on women’s customs of visiting & conversation. Replete with the voices & experiences of ordinary women, this is an account of how women created the cosmetics industry & cosmetics created the modern woman. Ill.

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