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Diane Publishing Books
Finding Betty Crocker: The Secret Life of America’s First Lady
Susan Marks (au)
Reveals how a fictitious spokesperson was enthusiastically welcomed into kitchens & shopping carts across the nation. “Betty” was chosen as a first name, & paired it with Crocker, after William Crocker, a co. dir. She would be a “friend” to consumers in search of advice on baking, & their personal lives. Soon she had her own nat. radio show, which during the great Depression & WW2 broadcast money-saving recipes, rationing tips, & hope. Her first cookbook was released in 1950. Today, over 200 products bear the name of Betty Crocker, along with thousands of recipe booklets & cookbooks,, & a newspaper column. Betty Crocker is one of the most successful branding campaigns the world has ever know. Illustrations.
Applique: The Ann Boyce Way
Secret World of the Spy: Stories of Espionage, Deception & Discovery
Not Fade Away: The On-Line World Remembers Jerry Garcia
Commonwealth of Science: ANZAAS & the Scientific Enterprise in Australia, 1888-1988
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