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Diane Publishing Books
Financial Management: How to Make a Go of Your Business
Linda Howarth Mackay (au)
Contents: (I) Necessity of Financial Planning (FP): What is Financial Mgmt.?; Tools of FP; (II) Understanding Financial State.; Balance Sheet; Statement of Income; (III) Ratio Analysis -- Financial, Balance Sheet, Income Statement; Mgmt. Ratios; (IV) Forecasting Profits: Facts Affecting Pro Forma State.; Pro Forma Income State.; Comparison with Actual Monthly Perform.; Break-Even Analysis; (V) Cash Flow Mgmt.: Budgeting and Controlling Costs: Cash Flow Statement; (VI) Pricing Policy: Estab. Selling Prices; Retailerís Mark-Up; Pricing Policies and Profitability Goals; (VII) Forecasting and Obtaining Capital: Types and Sources of Capital; Borrowing Work. Capital, Growth Capital, and Permanent Equity Capital; (VIII) Long-Term Planing. Illus.
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