Join our mailing list!
(Your shopping cart is empty)
Chemical Heritage Fdn.
Co-Innovation of Materials, Standards, and Markets: BASF’s Development of Ecoflex: Studies in Materials Innovation #4
Product innovation in the chemicals sector today requires not just scientific and technological advances but also compliance with standards and regulations, along with marketing to sophisticated intermediate firms and end users. Yet the very novelty of new materials often means that product standards, health and safety regulations, and consumer markets are underdeveloped or absent. This report presents a case study of Ecoflex, a biodegradable polymer manufactured by the German chemical co. BASF. The case illustrates how near-simultaneous development of the molecule, standards, and user communities distinguished Ecoflex from competitors’ offerings and fostered flexible thinking about its market identity. Illustrations.
Pharmaceutical Achievers: The Human Face of Pharmaceutical Research
Measuring Mass: From Positive Rays to Proteins
The Chemical Industry at the Millennium: Maturity, Restructuring, and Globalization
Scaling Up: Science, Engineering, and the American Chemical Industry
Master Mind: The Rise and Fall of Fritz Haber, the Nobel Laureate Who Launched the Age of Chemical Warfare
Share your knowledge of this product with other customers...
Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
Become an Affiliate
Send Us Feedback
Copyright ï¿½ 2004 Diane Publishing Company. All Rights Reserved.