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Diane Publishing Books
Bronfmans: The Rise and Fall of the House of Seagram
Nicholas Faith (au)
The story of the Bronfman family is a fascinating and improbable saga. It is dominated by “Mr. Sam,” the man who made drinking whiskey respectable in the U.S. and who built Seagram into the first worldwide empire in wine and spirits. After Sam’s death, his son Edgar masterminded a major coup when he purchased a 25% stake in the DuPont Co. But in the 1990s, Edgar Jr. sold their stake in DuPont, and the money reinvested in Universal, the film and theme-park empire. Then he paid $10 billion to buy Polygram Records. The final disaster was when the family sold out to Jean-Marie Messier, of Vivendi. “Details the larger-than-life personalities and bitter rivalries that have made the Bronfman family so famous and, sometimes, so infamous.” Photos.
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