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Diane Publishing Books
When Giants Stumble: Classic Business Blunders & How to Avoid Them
Robert Sobel (au). Here are 15 of the worst business freefalls in post-WW2 American history. Montgomery Ward. Pan Am. American Tobacco. Schwinn. These are the stories of thriving businesses, robust industry leaders, that were pushed to the brink of ruin by a single pivotal blunder. There is as much to be learned from why businesses fail as from why they succeed. Reveals the reasoning behind some of the worst moves in business history. These tales offer illuminating & fascinating insights into the misguided motives that make promising concepts fail & industry giants crumble. Shows business professionals how they can learn from the mistakes of their predecessors, & guide their own companies onto the path of future prosperity.
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