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  Home > Diane Publishing Books >

When Giants Stumble: Classic Business Blunders & How to Avoid Them
When Giants Stumble: Classic Business Blunders & How to Avoid Them
Our Price: $26.00
Year: 1999
Pages: 350
Binding Hardcover
ISBN 735200599

Product Code: 788199439

Robert Sobel (au). Here are 15 of the worst business freefalls in post-WW2 American history. Montgomery Ward. Pan Am. American Tobacco. Schwinn. These are the stories of thriving businesses, robust industry leaders, that were pushed to the brink of ruin by a single pivotal blunder. There is as much to be learned from why businesses fail as from why they succeed. Reveals the reasoning behind some of the worst moves in business history. These tales offer illuminating & fascinating  insights into the misguided motives that make promising concepts fail & industry giants crumble. Shows business professionals how they can learn from the mistakes of their predecessors, & guide their own companies onto the path of future prosperity.

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