Collaborative Enterprise: Why Links Between Business Units Often Fail -- & How to Make Them Work

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Our Price: $27.00

Year: 1999
Pages: 217
Binding Hardcover
ISBN 738200891

Product Code: 788199161

Description

Andrew Campbell (au); Michael Gold (au). Drawing from the experiences of successful synergy initiatives at companies such as 3M, ABB, Canon, Mars, Shell, & Unilever -- as well as failures in a wide variety of industries -- the authors offer a comprehensive & practical approach to distinguishing hype from reality, & demonstrate how executives & managers throughout the organization can realize the true potential of intra-company collaboration by: recognizing the biases that prevent synergy from taking place; evaluating collaboration opportunities to decide whether an initiative is needed; judging when the costs or risks of a synergy initiative outweigh the benefits; & sorting out appropriate roles of parent-co. executives & business unit managers.

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