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Diane Publishing Books
IBM Redux: Lou Gerstner & the Business Turnaround of the Decade
Doug Garr (au). When Gerstner took the helm at IBM in 1993, it was in a death spiral & lost $8 billion that year. One of the nationís industrial giants seemed destined to die in bankruptcy. Six years later, after a miraculous recovery, IBM was thriving once again. Here is the first in-depth look at Gerstner, the man who led IBMís recovery & how he did it. Chronicles Gerstnerís rise, his arrival as the first steward from outside the companyís ranks, & his implementation of new business & marketing strategies. From the complete overhaul of IBMís culture & image to the takeover of Lotus & the development of network technology, Garr vividly illustrates Gerstnerís operating methods, management philosophy, & vision.
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