Business to Business Marketing: Creating a Community of Customers

Home > Diane Publishing Books >

Our Price: $40.00

Year: 1997
Pages: 326
Binding Hardcover
ISBN 844232300

Product Code: 788194860

Description

Victor L. Hunter (au); David Tietyen (au). Provides a model for doing business in the new customer-focused environment & practical guidance for implementing profitable, customer-driven marketing program. Helps you to: identify & measure the key econ. of customer retention; develop an integrated approach to maximizing the value of every customer contact; assess customer needs & match them with your org. core compet.; evaluate & coordinate the elements of your communications prog.; create a customer community center that builds on a set of shared values & needs; retain & cultivate your best customers; acquire new business & new customers more cost effectively; & link internal & external communities in a profitable chain of business relationships. Illus.

Share your knowledge of this product with other customers... Be the first to write a review