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Diane Publishing Books
Business to Business Marketing: Creating a Community of Customers
Victor L. Hunter (au); David Tietyen (au). Provides a model for doing business in the new customer-focused environment & practical guidance for implementing profitable, customer-driven marketing program. Helps you to: identify & measure the key econ. of customer retention; develop an integrated approach to maximizing the value of every customer contact; assess customer needs & match them with your org. core compet.; evaluate & coordinate the elements of your communications prog.; create a customer community center that builds on a set of shared values & needs; retain & cultivate your best customers; acquire new business & new customers more cost effectively; & link internal & external communities in a profitable chain of business relationships. Illus.
Fabric of the Future: Women Visionaries Illuminate the Path to Tomorrow
My Father, My Self: Understanding Dad’s Influence on Your Life
Who’s in Control? Polar Politics & the Sensible Center
Women Warriors: A History
Language Imperative: How Learning Languages Can Enrich Your Life & Expand Your Mind
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