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Diane Publishing Books
Achieving Planned Innovation: A Proven System for Creating Successful New Products & Services
Frank R. Bacon, Jr., & Thomas W. Butler, Jr.. The Planned Innovation system allows any firm, of any size, in any country in the world to achieve high rates of success in new-product innovation. Planned Innovation is a disciplined & practical step-by-step sequence of procedures for reaching the intended destination point -- successful products. This program features 5 steps to success: a disciplined reasoning process; lasting market orientation; proper selection criteria; scientific reasoning to determine requirements before making major expenditures; & proper organizational staffing. Explains what to do & why in evaluating the potential of any new product or service that you want to introduce into the marketplace.
Competing for Employees: Proven Marketing Strategies for Hiring & Keeping Exceptional People
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