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  Home > Diane Publishing Books >

Marketing Planning: A Step-by-Step Guide
Marketing Planning: A Step-by-Step Guide
 
Our Price: $25.00
Year: 1997
Pages: 364
Binding Paperback
ISBN 132420414

Product Code: 788191136

Description
 
James W. Taylor. This hands-on guide provides a complete step-by-step blueprint for creating & implementing successful marketing plans in any business. It shows how to develop a strategy for successful growth, & how to prepare a detailed marketing plan to execute that strategy. Covers every stage of the process from the fundamentals of what makes businesses profitable -- to how to set up & run an ongoing monitoring system for your successful marketing plan. It features scores of worksheets, charts, checklists, & sample plans -- plus 100s of examples, case histories, & marketing research projects. Youíll see what works, what doesnít, & how to make it work for you.

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