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  Home > Diane Publishing Books >

Economist Intelligence Unit Guide to Building a Global Image
Economist Intelligence Unit Guide to Building a Global Image
 
Our Price: $40.00
Year: 1993
Pages: 184
Binding Hardcover
ISBN 70093504

Product Code: 788157108

Description
 
Andrea Mackiewicz (au). Shows how to position & advance your company’s image worldwide, based on information from global strategists such as Apple Computer, Reebok, & Sony. Fascinating case studies & executive interviews illuminate every facet of the process. Gives advice on how to choose product names, select an effective board of directors, develop a unified global image, revamp a stale identity, handle acquisitions & crises, make the most of philanthropy, & deal with boycotts & environmental demands. “This is the only guide you need to develop a truly global image -- one that transcends national boundaries & commands respect (& sales ) worldwide.”

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