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  Home > Diane Publishing Books >

Genuine Authentic: The Real Life of Ralph Lauren
Genuine Authentic: The Real Life of Ralph Lauren
 
Our Price: $14.00
Year: 2003
Pages: 392
Binding Paperback
ISBN 60958480

Product Code: 756798159

Description
 
Michael Gross (au). Everyone knows the name Ralph Lauren. Lauren, the descendant of generations of eastern European rabbis, is the embodiment of modern ambition. He stands as a symbol of the awesome rewards of self-invention. He also demonstrates how precarious success is, how hard a road life can be even for the driven. Author Michael Gross lays bare the truths of this fashion emperorís rise, & reveals not only the secrets of his stunning success in marketing our shared fantasies but also the darker side thatís hidden behind the shiny patrician image. In the Ď90s Lauren took his company public, making him a billionaire but creating a whole new set of challenges, new horizons to conquer. Phony? Or the real thing? Itís all here. You decide. Photos.

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