Join our mailing list!



Official PayPal Seal

(Your shopping cart is empty)

  Home > Diane Publishing Books >

Big Fix: How the Pharmaceutical Industry Rips Off American Consumers
Big Fix: How the Pharmaceutical Industry Rips Off American Consumers
 
Our Price: $14.00
Year: 2003
Pages: 189
Binding Paperback
ISBN 1586481851

Product Code: 756797705

Description
 
Katharine Greider (au). Ads for prescription drugs are routinely pitched to consumers & they work. Meanwhile the drugs that many people need in order to stay healthy are priced out of their reach. Pharmaceut. co. have created an array of “megabrands” -- blockbuster drugs with huge sales -- but when patents expire on those flagship products, sales suffer. In order to meet growth expectations, drug co. must produce billions of dollars worth of new revenue. The best way to do this is by charging you more than you can afford for drugs you may not need, by investing in a panoply of me-too drugs aimed at grabbing market share, & by spending aggressively on ads. The book shows how the system works (or doesn’t), how the situation got this bad, & whether anything can be done about it.

Share your knowledge of this product with other customers... Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
1-800-782-3833
 About Us
 Become an Affiliate
 Privacy Policy
 Send Us Feedback
 
Company Info | Advertising | Product Index | Category Index | Help | Terms of Use
Copyright � 2004 Diane Publishing Company. All Rights Reserved.
Built with Volusion