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Diane Publishing Books
Big Fix: How the Pharmaceutical Industry Rips Off American Consumers
Katharine Greider (au). Ads for prescription drugs are routinely pitched to consumers & they work. Meanwhile the drugs that many people need in order to stay healthy are priced out of their reach. Pharmaceut. co. have created an array of “megabrands” -- blockbuster drugs with huge sales -- but when patents expire on those flagship products, sales suffer. In order to meet growth expectations, drug co. must produce billions of dollars worth of new revenue. The best way to do this is by charging you more than you can afford for drugs you may not need, by investing in a panoply of me-too drugs aimed at grabbing market share, & by spending aggressively on ads. The book shows how the system works (or doesn’t), how the situation got this bad, & whether anything can be done about it.
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