Oracle Edge: How Oracle Corporation’s Take-No-Prisoners Strategy Has Created an $8 Billion Software Powerhouse

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Our Price: $20.00

Year: 2000
Pages: 242
Binding Hardcover
ISBN 1580621651

Product Code: 756793785

Description

Stuart Reed (au). Oracle produces the database software that runs today’s bus. world. It is the world’s 2nd largest software co. (after Microsoft) & the world’s largest database co. Here, Read takes you inside the “take no prisoners” culture that has helped Oracle survive the brutal competition & technology shifts that have destroyed many other software firms. What makes Oracle so successful? This book reveals its key strategies, incl.: use your own products; be first into a new market, & then dominate it; make your enemy’s enemy your friend; work to strangle your competition; fight opponents on your terms -- not theirs; hire only the most talented people -- from the best schools; teach your people how to win; & many more! 100+ examples of key Oracle strategies.

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