Join our mailing list!
(Your shopping cart is empty)
Diane Publishing Books
Keith Drew (au). Very often, people make decisions to eat, drink, buy or wear particular products or labels because of a corp’s. self-projected image. The Web is the newest weapon in the corp. world’s assault on the consumer; it has the potential to deliver a co’s. identity in seconds &, as a result, affords bus. a whole new way of gaining customers -- or losing them. This full-color illustrated volume examines key aspects of branding on the Internet, highlighting them with 18 in-depth case studies from the UK, the US, Europe & Asia. Featuring well-known design co’s. dealing with big brands, such as ABSOLUT, Levi’s, Mercedes & Nike, as well as smaller, innovative agencies. Includes ‘Guide to Online Branding’ -- practical advice on how to become an online brand leader.
Politician Goes to War: The Civil War Letters of John White Geary
Kilims: Decorating with Tribal Rugs
Solutions: The Woman’s Crisis Handbook
Secret World of the Spy: Stories of Espionage, Deception & Discovery
Anti-Depressant Survival Program: How to Beat the Side Effects & Enhance the Benefits of Your Medication
Share your knowledge of this product with other customers...
Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
Become an Affiliate
Send Us Feedback
Copyright ï¿½ 2004 Diane Publishing Company. All Rights Reserved.