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  Home > Diane Publishing Books >

Online Branding
Online Branding
 
Our Price: $40.00
Year: 2002
Pages: 151
Binding Hardcover
ISBN 1856692949

Product Code: 756792622

Description
 
Keith Drew (au). Very often, people make decisions to eat, drink, buy or wear particular products or labels because of a corp’s. self-projected image. The Web is the newest weapon in the corp. world’s assault on the consumer; it has the potential to deliver a co’s. identity in seconds &, as a result, affords bus. a whole new way of gaining customers -- or losing them. This full-color illustrated volume examines key aspects of branding on the Internet, highlighting them with 18 in-depth case studies from the UK, the US, Europe & Asia. Featuring well-known design co’s. dealing with big brands, such as ABSOLUT, Levi’s, Mercedes & Nike, as well as smaller, innovative agencies. Includes ‘Guide to Online Branding’ -- practical advice on how to become an online brand leader.

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