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Diane Publishing Books
Customer Marketing Method: How to Implement & Profit from Customer Relationship Management
Jay Curry (au); Adam Curry (au). The hottest new area of marketing is Customer Relationship Mgmt. (CRM) -- the discipline of identifying, attracting, & retaining a company’s most valuable customers. Drawing upon more than 10 years of testing, tryout, & implementation in hundreds of companies, CRM expert Jay Curry has written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small & medium-sized business owners who need them most. The emphasis throughout the book is on practical steps to “make it happen.” Chapters: How to profit from CRM with customer marketing; How to implement CRM with customer marketing in your company or business unit; & Customer marketing & the Internet. Charts & tables.
Assassin: From Lincoln to Gandhi
Traveler’s Self Care Manual: A Self Help Guide to Emergency Medical Treatment for the Traveler
Dynamic Nutrition for Maximum Performance: A Complete Nutritional Guide for Peak Sports Performance
Politician Goes to War: The Civil War Letters of John White Geary
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