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  Home > Diane Publishing Books >

Customer Marketing Method: How to Implement & Profit from Customer Relationship Management
Customer Marketing Method: How to Implement & Profit from Customer Relationship Management
 
Our Price: $27.00
Year: 2000
Pages: 244
Binding Hardcover
ISBN 684839431

Product Code: 756791820

Description
 
Jay Curry (au); Adam Curry (au). The hottest new area of marketing is Customer Relationship Mgmt. (CRM) -- the discipline of identifying, attracting, & retaining a company’s most valuable customers. Drawing upon more than 10 years of testing, tryout, & implementation in hundreds of companies, CRM expert Jay Curry has written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small & medium-sized business owners who need them most. The emphasis throughout the book is on practical steps to “make it happen.” Chapters: How to profit from CRM with customer marketing; How to implement CRM with customer marketing in your company or business unit; & Customer marketing & the Internet. Charts & tables.

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