Join our mailing list!



Official PayPal Seal

(Your shopping cart is empty)

  Home > Diane Publishing Books >

Origin of Brands: Discover the Natural Laws of Product Innovation & Business Survival
Origin of Brands: Discover the Natural Laws of Product Innovation & Business Survival
 
Our Price: $25.00
Year: 2004
Pages: 308
Binding Hardcover
ISBN 60570148

Product Code: 756788021

Description
 
Al Ries (au); Laura Ries (au). Takes Darwin’s revolutionary idea of evolution & applies it to the branding process. What results is a new & effective strategy for creating innovative products, building a successful brand, &, in turn, achieving bus. success. Explains how changing conditions in the marketplace create opportunities to build new brands. But these opportunities cannot be found where most people & most co’s. look -- in the convergence of existing categories like TV & the computer, the cellphone & the Internet. Instead, opportunity lies in the opposite direction -- in divergence. By following Darwin’s deduction that new species arise from divergence of an existing species, they outline an effective strategy for creating & taking to market an effective brand. Numerous case studies.

Share your knowledge of this product with other customers... Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
1-800-782-3833
 About Us
 Become an Affiliate
 Privacy Policy
 Send Us Feedback
 
Company Info | Advertising | Product Index | Category Index | Help | Terms of Use
Copyright � 2004 Diane Publishing Company. All Rights Reserved.
Built with Volusion