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Art of Combat: Ancient Wisdom for the Competitive Economy
Art of Combat: Ancient Wisdom for the Competitive Economy
Our Price: $25.00
Year: 2001
Pages: 238
Binding Hardcover
ISBN 471415197

Product Code: 756787963

Shawn P. McCarthy (au). Sun Tzuís essential principles for the assessment of conflict & competition are timeless. McCarthy draws on these principles to lay the foundation for an entirely new way of understanding the competitive nature of the e-world & operating within its complex landscape. Lays out a series of strategies & tactics that co. can use to create new markets; take over existing markets; develop new products; perfect the supply chain; forge alliances, even with competitors; create or acquire brick-&-mortar components for an e-business; monitor the competition on a global basis; & much more. Will help you whether youíre an experienced e-commerce manager, an entrepreneur launching an e-startup, or a traditional manager just entering this brave new world.

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