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Diane Publishing Books
Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management
Ray McKenzie (au). How do business managers design solutions that make Customer Relationship Mgmt. (CRM) profitable? This timely & practical book shows you how. Enterprise integration is a challenge that must be addressed, but it is not enough to retain customers. Connecting with customers is the bigger challenge. Today, new technologies are enabling the market to converse. Companies need to understand & master the process of conversation -- dialogue from monologue & value-added conversations from traditional services. Here is an operational approach to implementing CRM across the enterprise. It considers all components -- bus., org., tech., people, & process -- providing bus. & tech. exec. with a no-nonsense practical guide to CRM.
Where the Domino Fell: America & Vietnam, 1945 to 1990
Yukon Alone: The World’s Toughest Adventure Race
Illustrated Jewish Bible for Children
McGraw-Hill Multimedia Handbook
Sagas of Icelanders: A Selection
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