Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management

Home > Diane Publishing Books >

Our Price: $28.00

Year: 2001
Pages: 368
Binding Hardcover
ISBN 70860815

Product Code: 756786339

Description

Ray McKenzie (au). How do business managers design solutions that make Customer Relationship Mgmt. (CRM) profitable? This timely & practical book shows you how. Enterprise integration is a challenge that must be addressed, but it is not enough to retain customers. Connecting with customers is the bigger challenge. Today, new technologies are enabling the market to converse. Companies need to understand & master the process of conversation -- dialogue from monologue & value-added conversations from traditional services. Here is an operational approach to implementing CRM across the enterprise. It considers all components -- bus., org., tech., people, & process -- providing bus. & tech. exec. with a no-nonsense practical guide to CRM.

Share your knowledge of this product with other customers... Be the first to write a review