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  Home > Diane Publishing Books >

Relationship Marketing: Successful Strategies for the Age of the Customer
Relationship Marketing: Successful Strategies for the Age of the Customer
 
Our Price: $18.00
Year: 1991
Pages: 242
Binding Paperback
ISBN 201622408

Product Code: 756782430

Description
 
Regis McKenna (au). McKenna offers a simple process for building the crucial relationships that help a company dominate -- & own -- the market in the Age of the Customer. Chapters: Marketing is Everything; New Themes for New Marketing; Relationship Marketing: It All Starts with the Customer; Product Positioning: The Holistic Approach; Why Products Succeed, & Why They Fail: Market Positioning: Developing Relationships; Communications: From Monologue to Dialogue; Corp. Positioning: Thereís Only One Thing That Really Counts; Developing a Strategy: Knowledge Marketing & Experience Marketing; The Long Road to Success: The Macintosh Story; 21st Century Marketing; Test Your Marketing IQ; & Reading List.

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