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Diane Publishing Books
Get Innovative or Get Dead!: Building Competitive Companies for the 21st Century
Matthew J. Kiernan (au). In constructing this survival guide for 21st century corporate leaders, Kiernan starts with a simple if unsettling premise. In the emerging bus. environment, companies will essentially have two options: “Get Innovative, or Get Dead!” Using detailed profiles of more than 60 leading-edge org’s. from Sao Paulo to Singapore, the Rolling Stones to America’s resurgent rust-belt, he gleans insights to construct a compelling new strategic architecture of 21st-cent. corp. competitiveness. Proposes 11 Commandments for strategic mgmt. The goal of bus. strategy must now become creating new “competitive space” & playing the game on your own terms. Businesses must be ready to create new industries, & develop the ability to transform them again virtually overnight.
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