Big League, Big Time: The Birth of the Arizona Diamondbacks, the Billion-Dollar Business of Sports, & the Power of the Media in America

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Our Price: $23.00

Year: 1998
Pages: 335
Binding Hardcover
ISBN 671003437

Product Code: 756776325

Description

Len Sherman (au). On March 31, 1998, more than 48,500 fans crammed Bank One Ballpark in Phoenix to cheer the arrival of MLBs newest expansion team, the Arizona Diamondbacks. This volume examines the billion-dollar business of baseball & its enormous impact on our culture. Tells how they chose the team’s name & colors, maneuvered multimillion-dollar deals with major sponsors, wooed the vast Mexican market, & attracted celebrity co-investors. Complete with profiles of Diamondbacks players, an inside-the-war-room look at the expansion draft, a dissection of the media’s role in the global growth of the sports industry, & insights into the promotional blitz from spring training to opening day. B&W photos.

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