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Diane Publishing Books
Big League, Big Time: The Birth of the Arizona Diamondbacks, the Billion-Dollar Business of Sports, & the Power of the Media in America
Len Sherman (au). On March 31, 1998, more than 48,500 fans crammed Bank One Ballpark in Phoenix to cheer the arrival of MLBs newest expansion team, the Arizona Diamondbacks. This volume examines the billion-dollar business of baseball & its enormous impact on our culture. Tells how they chose the teamís name & colors, maneuvered multimillion-dollar deals with major sponsors, wooed the vast Mexican market, & attracted celebrity co-investors. Complete with profiles of Diamondbacks players, an inside-the-war-room look at the expansion draft, a dissection of the mediaís role in the global growth of the sports industry, & insights into the promotional blitz from spring training to opening day. B&W photos.
U.F.O.s: The Sighting of Alien People & Spacecraft From the Earliest Centuries to the Present Day
Around the American Table: Treasured Recipes & Food Traditions from the American Cookery Collections of the New York Public Library
Peter Pan: The Original Tale of Neverland
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Air Combat: The New Face of War
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