One to One Manager: Real-World Lessons in Customer Relationship Management

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Our Price: $22.00

Year: 1999
Pages: 268
Binding Hardcover
ISBN 385494084

Product Code: 756772451

Description

Don Peppers (au); Martha Rogers (au). Learn from the pioneers of customer relationship management. This book introduces readers to the groundbreakers, the pathfinders, & the explorers of a vast & rapidly expanding new universe of customer-focused business strategies. This book goes behind the scenes to report on the challenges & solutions discovered by managers leading 1 to 1 efforts at org’s. such as Xerox, GE, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, & British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, & based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up & running 1 to 1 initiatives.

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