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Diane Publishing Books
Absolut: Biography of a Bottle
Carl Hamilton. This is the inside, untold story of one of the most successful, memorable advertising campaigns ever. Hamilton, one of Sweden’s most provocative & original literary voices, describes all of the interests & pressures that were focused on the Absolut vodka bottle. Placing it on the shelves of U.S. liquor stores made some careers & broke others, won awards for some & had them unceremoniously whisked away, created fortunes & brought down a ministry. He portrays everyone, from the individuals who were fighting for their ideas to the advertising agencies who were jockeying for position, rejecting the ideas, & then claiming them as their own, to the Swedish government’s own absurdities. “Reveals how something was made out of nothing.” B&W photos.
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