Managing for the Short Term: The New Rules for Running a Business in a Day-to-Day World

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Our Price: $27.00

Year: 2002
Pages: 304
Binding Hardcover
ISBN 385504357

Product Code: 756767547

Description

Chuck Martin. Martin has found that nothing consumes bus. managers more than how to manage a co. in the weeks & months immediately ahead. If you don’t manage for the short term, you won’t be around for the long term. As founder of the Net Future Inst., an exec. think tank made up of some 3,000 high-level exec. at over 1,400 co’s., Martin has interviewed & gathered the insights of thousands of mgmt. specialists to discover how co’s. are successfully zeroing in on improving short-term performance, while still balancing these efforts with long-term strategic goals. By looking to managers & exec. at co’s. like IBM, Deloitte & Touche, Kraft, AT&T, & Dow Chemical, Martin has uncovered the “best practices” that help propel short-term performance.

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