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  Home > Diane Publishing Books >

Sportsmanís Life: How I Built Orvis by Mixing Business & Sport
Sportsman’s Life: How I Built Orvis by Mixing Business & Sport
 
Our Price: $24.00
Year: 1993
Pages: 193
Binding Hardcover
ISBN 871137577

Product Code: 756766338

Description
 
Leigh Perkins. When Perkins bought the Orvis Co. in 1965, the fly-fishing & bird-hunting outfitter was a sleepy bus. with annual sales that had leveled off at $500.000. But Orvis was a treasured brand that had pioneered the mail-order bus. more than 100 years before, & Perkins believed he could make it grow. Over the next 30 years he built Orvisís annual sales to $100 million by revolutionizing the cat. retail industry & reshaping the companyís tradition-bound culture. At every phase of his bus. career with Orvis, Perkins has lived the outdoor lifestyle that his catalogs popularized, spending half of each year fishing & hunting, & has also devoted his time & resources to environmental & conservation causes. This is the story of a man, his co., & his love of the outdoors. Photos.

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