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Diane Publishing Books
Saatchi & Saatchi: The Inside Story
Alison Fendley. Offers a ringside view of the Saatchi brothers’ precipitous rise & fall. Charles was the artist, Maurice the business whiz. They were a pair of Iraqi-born brothers who quickly became the most recognizable company in advertising. Theirs was a phenomenal success story of the 1980s. The Saatchis, however, had dipped greedily into the sea of cash & credit that their enormous profits & the financial climate made readily available. The company kept going full speed ahead despite the stock market crash in Oct. 1987. But by Feb. 1995, Charles had left & Maurice had been thrown out. Here, Fendley traces Saatchi & Saatchi from its beginnings to the founding of a new agency, M&C Saatchi, by the Saatchi brothers. B&W photos.
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