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  Home > Diane Publishing Books >

Saatchi & Saatchi: The Inside Story
Saatchi & Saatchi: The Inside Story
 
Our Price: $24.00
Year: 1995
Pages: 221
Binding Hardcover
ISBN 1559703636

Product Code: 756765633

Description
 
Alison Fendley. Offers a ringside view of the Saatchi brothers’ precipitous rise & fall. Charles was the artist, Maurice the business whiz. They were a pair of Iraqi-born brothers who quickly became the most recognizable company in advertising. Theirs was a phenomenal success story of the 1980s. The Saatchis, however, had dipped greedily into the sea of cash & credit that their enormous profits & the financial climate made readily available. The company kept going full speed ahead despite the stock market crash in Oct. 1987. But by Feb. 1995, Charles had left & Maurice had been thrown out. Here, Fendley traces Saatchi & Saatchi from its beginnings to the founding of a new agency, M&C Saatchi, by the Saatchi brothers. B&W photos.

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